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About us

Peoplekind is a talent management and influencer marketing agency with public relations at its grassroots. While our rooting was powered in a world of newspapers, weeklies and magazines, we understand that the audience today consumes their content on the go.
Thus it is imperative that we as an agency enable our people, the talent we rep, to be conversation starters, WOM aggregators, brand advocates and drivers of content and narratives.
Simply put, Instagram and YT is the creative canvas we offer solutions for, and help across everything our people need- content strategy, image and rep, styling thought, entourage recommendations, behind-the-scenes support and brand synergy and deals.
Yes, we do it all, or keep our focus to one particular ask. Which is why, we are “people kind” of managers, not just one type of manager.
founder

Founder's Note

Praachi Kapse began her journey in the world of public relations over a decade ago, when traditional media was at the forefront, social media was still in its nascent years and influencers not even a word. Yeah, she is an oldie! And does everything old people do, she is particular about timing, has an excel sheet for everything, is a stickler for formatting and reading and will always roam around with a stick, be it bread or a sticky ticking timeline that has been missed.
Having worked with global firms, she began her journey handling PR at its grass root level and has ensured that her learning from the PR world adds up to what she does today, photo opp is everything, managing information is key, WOM is supreme and content is paramount whether across whatsapp messages, a brainstorm or a social media trend.
She leads her team today with an approach that is research based, content driven, and has ample heart and leverage to it.